The RISD Museum, located in Providence, RI, was founded in 1877 and now is the 20th largest art museum in the United States. My main goal for its rebranding is to challenge people’s stereotypical impressions of museums by incorporating minimal geometric elements with bold colors. I started out with researching the RISD museum’s history and brand identities of other similar art museums. For the logo, I used three quarter circles to form the letter “R” and “M”. I came up with the phrase “Future Past” as the slogan to reflect the core functions of a museum but put the emphasis on the "Future". I also designed posters, websites, and merchandise to form a coherent brand language. A brand identity manual was created to document and showcase my design.

Graphic Designer
Oct - Dec 2019
Illustrator, InDesign, PhotoShop, After Effects

The layout of the manual is created in InDesign for 11" x 17" paper. Each page was folded in half and then spiral bound together to form the manual.

Read the full manual here.